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Results

Here’s a quick look at some of the results and campaign wins from my time leading John Hancock’s in‑house creative team.

Longer. Healthier. Better. Symposium

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The post-event survey showed a Net Promoter Score (NPS) of 100. Attendee feedback:

“Commitment to excellence was laced into all event details, including a compelling agenda, videos, branding, visuals, digital stage…and more.”

 

“Best conference I’ve ever attended in 27 years in the business!”

 

“It was fantastic in terms of content, venue, format.”

John Hancock Customer Story Video

 

67% of visitors watched the video — a significantly higher engagement rate than typical website benchmarks.

Boston Marathon Video Spot​

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The ads were displayed approximately 19,000 times, and 35% of viewers watched 95% or more of the video — a standout result, given that anything above a 30% ThruPlay rate is considered outstanding.

What clients
are saying

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Kelly created a logo and brand identity that truly captures who we are as a credit union and helps us stand out. I love how versatile the design is and how much personality
it brings to our brand and marketing materials. We regularly receive compliments on our branding from members, the community, and other professionals in the financial industry, which really speaks to the quality of
her work!"

— Stephanie H. 

Marketing & Business Development Manager, Tremont Credit Union

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