Creative vision + Strategic thinking for design that delivers meaningful impact.
Results
Here’s a quick look at some of the results and campaign wins from my time leading John Hancock’s in‑house creative team.
Longer. Healthier. Better. Symposium
The post-event survey showed a Net Promoter Score (NPS) of 100. Attendee feedback:
“Commitment to excellence was laced into all event details, including a compelling agenda, videos, branding, visuals, digital stage…and more.”
“Best conference I’ve ever attended in 27 years in the business!”
“It was fantastic in terms of content, venue, format.”
John Hancock Customer Story Video
67% of visitors watched the video — a significantly higher engagement rate than typical website benchmarks.
Boston Marathon
Video Spot
The ads were displayed approximately 19,000 times, and 35% of viewers watched 95% or more of the video — a standout result, given that anything above a 30% ThruPlay rate is considered outstanding.