Creative vision + Strategic thinking for design that delivers meaningful impact.

April 2023 marked the conclusion of John Hancock’s 38-year partnership with the Boston Athletic Association (B.A.A.) as Principal Sponsor of the Boston Marathon. Our team was tasked with creating a thoughtful campaign that reinforced the idea that although we were no longer sponsors of the race, we’d always be at the finish line supporting the runners and the community. 

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Role: Creative Direction + Concepting + Design at John Hancock